• Russian (Russia)
  • English





3900.00 RUB
7800.00 RUB


Marketing knowledge is relevant today for every person. They are mandatory for managers and specialists of planning and economic services, marketing departments (sales managers, marketers, advertising managers), entrepreneurs and businessmen.

The course is intended for students who want to improve their qualifications. Its study will allow you to gain comprehensive knowledge and practical skills in organizing marketing activities and using marketing tools to achieve the market goals of the organization.

As a result of training, students will be able to conduct and organize marketing research necessary to capture the business advantages of the organization; manage and maintain competitive products / services or the portfolio as a whole; establish and develop effective support for the channels of bringing goods to the market, create effective advertising.

The course was developed under the guidance of M.V. Makarova - Candidate of Economic Sciences, Associate Professor of the Department of Economic Theory and World Economy of the Non-State Educational Private Institution of Higher Education "Moscow Financial and Industrial University" Synergy ".

Outcome document
Incl. 20 % TAX

Course "Marketing" plays an important role in the professional activities of specialists in the field of economic, management, advertising.

Course content:
• Current Marketing Trends
• Digital Marketing
• Marketing Research
• Integrated Marketing Communications

When implementing an additional professional program, distance learning technologies (case-learning), e-learning, implemented through online forms, are used.
Listeners are provided with access to the course materials for 90 days.

In the course of training, all participants receive free access to the IPRBook Electronic Library System and the YURAYT Electronic Library, as well as to the Consultant Plus Help System.

After completing the course, based on the test results, a Qualification certificate and a Certificate of advanced training of the established form are issued.