International cultural exchange. Business communications

Business communications are an integral part of a manager's professional competence in any field of activity. However, many managers often lack professional communication skills. Studying the course "International cultural exchange and business communications" will help students choose the right communication strategy depending on the goals, methods and techniques of effective communication in different situations; negotiate with competitors or partners, successfully defend a project or presentation.

The course is intended for students wishing to improve their professional qualifications.

The study of this course is of priority importance for: - heads of services and departments of various management levels; - managers and specialists working in services and departments responsible for establishing external and internal communications; - persons involved in the organization of regional, federal and international events, organizing visits of foreign delegations of any level and profile; - secretaries, administrators, account managers, HR managers, advertising managers, sales managers.

The course was developed under the guidance of M.V. Makarova - Candidate of Economic Sciences, Associate Professor of the Department of Economic Theory and World Economy