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Managing the modern publishing process

Managing the modern publishing process

4900.00 RUB
9800.00 RUB


In a market economy, maintaining and developing a successful publishing enterprise requires the development and adoption of rational management decisions. Management is critical here.

The course is intended for students who want to improve their professional qualifications. For specialists, chief editors of publishing houses, managers of book, magazine, advertising, Internet projects, this condition is mandatory.

Successful completion of the course will allow students to: - get a clear idea of ​​the responsibilities of the manager of the publishing house on strategic development issues; - master analytical tools to develop a realistic company strategy in the light of internal and external factors - develop a strategy for the formation of a publishing portfolio and a plan for its implementation through effective editorial structures and processes. - apply basic financial instruments to plan and achieve the financial goals of the company;

Course developer: E.V. Solovyova - candidate of philosophical sciences, editor-in-chief of the "Book Industry" magazine, implementation of projects: "Cultural Map of Russia", "Monitoring of the Moscow Book Market".

Outcome document
Incl. 20 % TAX

The course reveals the practical side of organizing a commercial book publishing house.

Course content:
• Functions and practice of publishing management
• Organization and management of the publishing process
• Financial management
• Marketing. Creation of an organization focused on market demands
• Sale of books and sale of rights

When implementing an additional professional program, distance learning technologies (case-learning), e-learning, implemented through online forms, are used.
Listeners are provided with access to the course materials for 90 days.

In the course of training, all participants receive free access to the IPRBook Electronic Library System and the YURAYT Electronic Library, as well as to the Consultant Plus Help System.

After completing the course, based on the test results, a Qualification certificate and a Certificate of advanced training of the established form are issued.